Is food the new rock and roll?

What’s with the surge in popularity for food? It’s fair to say that food has gone stratospheric. You can’t get away from it. The craze for pop up concepts shows no sign of abating, celebrity chefs are increasingly seen as the new rock stars and recipe books regularly top best seller lists. With this, a whole new generation are getting in on the act. In fact, in recent years The New York Times coined the phrase ‘gastronomic youth quake’ to describe how more and more young people are shunning festivals and gigs for meals out.