Trends & Insights

Read about how automated beverage machines allow businesses to improve efficiency and ensure consistent quality.

Why Cold Brew Coffee?

Cold brew coffee is non-conventional and an alternative brewing method that is popular with many. Sit yourself down in a quaint café and you’ll find yourself sipping on a well-brewed cold brew coffee, picking up a magazine or book you have always wanted to read. We all need room for quiet, pensive thinking with time to ourselves to reflect in the midst of hectic schedules and deadlines we scramble to meet. For avid coffee-lovers, there’s no better way to hit pause than to relax with a cup of coffee.

Coffee has become quite a hot topic and a popular business venture as a result of its ubiquity. The active proliferation of coffee shops all over the globe is quite astounding, and you will be certain to find an establishment serving or selling coffee anywhere you go—from specialty coffee to 3-in-1.¹

However, it is one thing to be a coffee consumer and another to be a coffee lover. The topic of coffee can be wide and broad, but it helps to start somewhere. 

 

Coffee has become such a morning staple that a lot of people claim they start their day without a freshly brewed cup. Without a doubt, coffee is the world’s most popular drink with over 400 billion cups consumed each year. an industry so big that nearly 25 million farmers around the world rely on coffee for their livelihood. Because of this, coffee is the world’s second most valuable exported commodity next to oil—and in case you were wondering, the global coffee industry earns an estimated amount of USD 60 billion in a yearⁱ.

But give the serious stuff a break first and focus on some interesting and fun facts that you may not have known about your daily brew. 

From bean to brew, making great coffee is all about attention to detail. That’s why it’s good to know that when you choose NESCAFÉ® Alegria, NESCAFÉ® Milano and NESCAFÉ® Milano Lounge, you’re not just choosing a great machine, you’re choosing great service too.

We live in such a fast-paced age right now that most people hardly make time for breakfast anymore. Breakfast is either skipped or is enjoyed in the office instead; a proper meal being a weekend luxury spent with friends or family. And of course, we cannot talk about breakfast without talking about coffee—the first thing most of us reach to nowadays to clear our cloudy heads from the previous evening’s slumber.